TaylorMade: Expanding North American Distribution from a Central U.S. Location
A leading golf equipment manufacturer serving customers throughout North America. With a large product portfolio and seasonal demand patterns, the company relies on efficient distribution operations to keep products available for retailers, partners, and golfers.
TaylorMade needed a centrally located North American distribution center that could consolidate a portion of its distribution operations while providing strong access to customers across the country.
Project Overview
The company needed a North American distribution center location that could consolidate a portion of its distribution operations while providing strong access to customers across the country. The company needed a site with central geography, available facility expansion, a proven logistics partner, and a labor market capable of supporting full-time and seasonal operations.
Distribution center site selection and expansion
North American distribution consolidation
110,000 to ~310,000 sq ft in central U.S.
Execution Highlights
Identify and support a distribution center location well-positioned for North American reach
Expand an existing 110,000-square-foot facility by 200,000 square feet
Create the infrastructure needed to consolidate distribution operations
Outcomes
WSI and the client selected Evansville, Indiana, after considering six to eight cities for the new North American distribution center.
The project expanded an existing facility from 110,000 square feet to approximately 310,000 square feet, creating additional distribution capacity in a central U.S. location.
The new distribution center created 80 full-time jobs and approximately 200 seasonal part-time jobs.
Approach
WSI and the client selected Evansville, Indiana, after considering six to eight cities for the new North American distribution center.
WSI invested approximately $9 million in the project.
The project expanded an existing facility from 110,000 square feet to approximately 310,000 square feet, creating additional distribution capacity in a central U.S. location.
The new distribution center created 52 full-time jobs and approximately 100 seasonal part-time jobs, supporting the company's operational needs while bringing new employment to the Evansville market.
This will consolidate a lot of their distribution operations, right here in the center of the United States. What better place to have a DC?
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